# Professor Nicholas Economides on the effects of bundling following AT&T's acquisition of DirecTV

1 Faculty News August 3, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/atts-new-bundle-could-shake-things) -- "'\[Bundling\] makes it hard for people to switch off a particular service and that reduces competition in markets across the board,' says [Nicholas Economides](http://www.stern.nyu.edu/faculty/bio/nicholas-economides), economics professor at New York University’s Stern School of Business. He says companies are less inclined to offer better prices or service when it’s troublesome for you to choose another option."

[Read more](http://www.marketplace.org/topics/business/atts-new-bundle-could-shake-things)