# Professor Pankaj Ghemawat's book, "The New Global Road Map," is reviewed

1 Faculty News June 27, 2018 ![BizEd Magazine logo](/sites/default/files/styles/246w/public/assets/images/con_032480.jpg?itok=7YU4HCDV)>

Excerpt from [BizEd Magazine](https://bized.aacsb.edu/articles/2018/06/bookshelf) -- "Is turbulence in the world market a sign that companies should abandon their globalization strategies in favor of more localized agendas? No, says [Pankaj Ghemawat](http://www.stern.nyu.edu/faculty/bio/pankaj-ghemawat) of New York University and IESE. In fact, companies and countries suffer from 'the yo-yo effect' when they switch too radically from global to local business approaches, as Coca-Cola disastrously demonstrated over a period of 30 or so years."

[Read more](https://bized.aacsb.edu/articles/2018/06/bookshelf)