# Professor Paul Hardart discusses the business impact Georgia's recently-enacted Heartbeat Bill will have on entertainment companies

1 Faculty News June 5, 2019 ![The Atlantic logo](/sites/default/files/styles/246w/public/assets/images/con_031336.jpg?itok=T4ciY3Gl)>

Excerpt from [The Atlantic](https://www.theatlantic.com/health/archive/2019/06/georgia-abortion-hollywood-boycotts/591106/) -- "[Paul Hardart](https://www.stern.nyu.edu/faculty/bio/paul-hardart), a marketing professor at New York University and a veteran of the film industry, says that celebrities have forced studios’ hands. 'Studios also have to keep in mind that they have talent they want to keep happy,' he explains."

[Read more](https://www.theatlantic.com/health/archive/2019/06/georgia-abortion-hollywood-boycotts/591106/)