# Professor Paul Hardart discusses the growing market for advertisers in online sports streaming

1 Faculty News May 24, 2019 ![VEJA logo](/sites/default/files/styles/246w/public/assets/images/Veja-logo-feature.jpg?itok=xl2lhHPn)>

Excerpt from [VEJA](https://veja.abril.com.br/economia/o-jogo-mudou/) -- (translated from Portuguese using Google Translate) "'Major football, NFL and NBA championships have the facility to garner a loyal audience because people do not often dodge their ads. No one wants to watch the Super Bowl the next day,' explains [Paul Hardart](http://www.stern.nyu.edu/faculty/bio/paul-hardart), a professor at the New York University Stern School of Business."

[Read more](https://veja.abril.com.br/economia/o-jogo-mudou/)