# Professor Paul Hardart discusses how Disney+'s low price point may change over time

1 Faculty News May 7, 2019 ![Yahoo logo](/sites/default/files/styles/246w/public/assets/images/yahoo.jpg?itok=UzShvj6e)>

Excerpt from [Yahoo](https://www.yahoo.com/entertainment/expect-disney-first-earnings-report-031124154.html) -- "'I’d be curious of how they project to increase that price over time. Because they’re going to use that \[price\] to try and get a big number of subscribers, and over time they’ll probably pivot and start to increase the mind.'"

[Read more](https://www.yahoo.com/entertainment/expect-disney-first-earnings-report-031124154.html)