# Professor Paul Hardart discusses the impact of Nike's decision to feature Colin Kaepernick in its "Just Do It" campaign on its stock price

1 Faculty News November 14, 2018 ![Daily Mail logo](/sites/default/files/styles/246w/public/assets/images/con_032858.jpg?itok=m26FE-Qc)>

Excerpt from [Daily Mail](https://www.dailymail.co.uk/news/article-6389067/Experts-point-trade-war-China-explain-Nikes-stock-price-Kaepernick-ad.html?mrn_rm=als1)-- "'Their target was younger, urban people, and the people that are burning their Nikes - I think \[Nike is\] OK with that,' he continued. 'Obviously they don't want to lose customers, but they are going after their target, which is what you should do in marketing.'"

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