# Professor Paul Hardart explains how The New York Times' decision to make most of its coronavirus coverage free to access has put its journalism front-and-center for a potentially new audience

1 Faculty News May 6, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/even-as-ad-revenue-drops-new-york-times-sets-subscription-records/) -- "The Times, like other publishers, has seen an uptick in traffic to its coronavirus coverage. Also like other publishers, the Times has made a substantial amount of that coverage (including a live blog) available for free. It’s a way for the media organization to put its journalism front and center for a potentially new audience, said [Paul Hardart](https://www.stern.nyu.edu/faculty/bio/paul-hardart), clinical professor of marketing at NYU Stern School of Business."

[Read More](https://www.adweek.com/digital/even-as-ad-revenue-drops-new-york-times-sets-subscription-records/)