# Professor Paul Hardart notes that media companies must adapt to changes in the marketplace to survive in the current economic climate

1 Faculty News April 22, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/media-organizations-are-developing-products-faster-than-ever-during-pandemic/) -- “'The pandemic is an acceleration of what trends were happening anyway,' said [Paul Hardart](https://www.stern.nyu.edu/faculty/bio/paul-hardart), clinical professor of marketing at NYU Stern School of Business."

[Read More](https://www.adweek.com/digital/media-organizations-are-developing-products-faster-than-ever-during-pandemic/)