# Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs

1 Faculty News July 1, 2019 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](https://www.marketplace.org/2019/07/01/avengers-endgame-makes-an-early-return-to-theaters/) -- "And according to Paul Hardart, director of the entertainment, media and technology program at the New York University Stern School of Business, Marvel has such a loyal fanbase that the 'Avengers: Endgame' re-release is probably a great idea, and one that isn’t going to cost very much to promote."

[Read more](https://www.marketplace.org/2019/07/01/avengers-endgame-makes-an-early-return-to-theaters/)