# Professor Paul Hardart offers insights on celebrity shout-out startup Cameo's business model and prospects for growth

1 Faculty News August 17, 2019 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](https://www.fastcompany.com/90389278/how-celebrity-shout-out-startup-cameo-is-trying-to-turn-its-15-minutes-into-full-fledged-stardom) -- "'The great thing about this compared to having a startup where you’ve got to build an audience and sell eyeballs is, this is a transaction,' says [Paul Hardart](https://www.stern.nyu.edu/faculty/bio/paul-hardart), director of the entertainment, media, and technology program at New York University Stern School of Business. 'There is a real business model.'"

[Read more](https://www.fastcompany.com/90389278/how-celebrity-shout-out-startup-cameo-is-trying-to-turn-its-15-minutes-into-full-fledged-stardom)