# Professor Paul Hardart offers insights on how streaming services effectively use Super Bowl advertising to market their services

1 Faculty News January 31, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/tv-video/super-bowl-ads-boosted-streamers-like-netflix-and-hulu-but-strategies-are-shifting/) -- "Some streamers have found ways to make the next step for consumers easy. Netflix’s 2018 ad for its film The Cloverfield Paradox, which the service began streaming immediately after the game, was a particularly effective marketing move, said [Paul Hardart](https://www.stern.nyu.edu/faculty/bio/paul-hardart), a professor of marketing at New York University’s Stern School of Business, because it encouraged people to navigate to the streaming service that same night."

[Read More](https://www.adweek.com/tv-video/super-bowl-ads-boosted-streamers-like-netflix-and-hulu-but-strategies-are-shifting/)