# Professor Paul Hardart provides advice for companies looking to gain media exposure at SXSW

1 Faculty News February 21, 2019 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/how-a-uk-based-media-tech-and-entertainment-company-will-try-to-break-into-sxsw-next-month/) -- "'You also have most of the press from around the world there. If you have a story to tell, it’s like shooting fish in the barrel. The press come\[s\] to you. You have everybody there,' Hardart said. 'There’s a huge benefit; it’s just a question of how much you can cut through because there’s a lot of people trying to do the exact same thing.'"

[Read more](https://www.adweek.com/digital/how-a-uk-based-media-tech-and-entertainment-company-will-try-to-break-into-sxsw-next-month/)