# Professor Priya Raghubir discusses Weight Watchers' new "Beyond the Scale" campaign

1 Faculty News December 9, 2015 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](http://www.marketwatch.com/story/why-americans-are-done-with-diets-2015-12-09) -- "More than 90% of people said they believe it’s better to eat a well-balanced diet than to use diet products in a 2015 survey of 2,000 Internet users by market research company Mintel. ... As a result, there has been a shift from touting the explicit weight-loss benefits of fitness and food products to promoting an overall lifestyle that is sustainable, said [Priya Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir), the chair of the marketing department at New York University’s Stern School of Business."

[Read more](http://www.marketwatch.com/story/why-americans-are-done-with-diets-2015-12-09)