# Professor Priya Raghubir evaluates the impact of Paramount's marketing of Zoolander 2 in partnership with the fashion industry

1 Faculty News February 12, 2016 ![Racked logo](/sites/default/files/styles/246w/public/assets/images/racked_1.jpg?itok=L2ci6zwl)>

Excerpt from [Racked](http://www.racked.com/2016/2/12/10972156/zoolander-marketing-fashion) -- "By and large, the marketing stunts have served their purposes well. 'It’s really to get people talking and to get the buzz around it going, which provides all that free publicity,' says [Priya Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir), a marketing professor at New York University’s Stern School of Business."

[Read more](http://www.racked.com/2016/2/12/10972156/zoolander-marketing-fashion)