# Professor Priya Raghubir explains how stock market volatility impacts consumer spending

1 Faculty News December 26, 2018 rsalomon ![Associated Press logo](/sites/default/files/styles/246w/public/assets/images/con_031530.jpg?itok=uSjLQY9n)>

Excerpt from the [Associated Press](https://www.usnews.com/news/best-states/nevada/articles/2018-12-26/in-volatile-market-companies-can-plan-for-possible-slowdown) -- "When consumers start feeling uneasy or less wealthy, they forgo or postpone the big discretionary items on their budgets, says Priya Raghubir, a marketing professor at New York University's Stern School of Business. 'Large expenses such as home renovations, cars, all of those could be put on hold,' Raghubir says."

[Read more](https://www.usnews.com/news/best-states/nevada/articles/2018-12-26/in-volatile-market-companies-can-plan-for-possible-slowdown)