# Professor Priya Raghubir explains why some retailers may try to use the presidential inauguration as a sales opportunity

1 Faculty News January 19, 2017 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](http://www.marketwatch.com/story/these-businesses-are-hoping-to-profit-from-trumps-inauguration-2017-01-19) -- "Regardless of the tense political climate, presidential inaugurations aren’t typically seen as a shopping opportunity, said [Priya Raghubir](http://www.stern.nyu.edu/faculty/bio/priya-raghubir), the chairwoman of New York University’s Stern Business School’s marketing department. That said, since retailers are experiencing a post-holiday slump, some will likely try to capitalize and sell inauguration memorabilia, she added."

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