# Professor Priya Raghubir illustrates how both airlines and consumers benefit from mileage programs

1 Faculty News January 19, 2017 ![WalletHub logo](/sites/default/files/styles/246w/public/assets/images/con_046689.jpg?itok=64YeKxvQ)>

Excerpt from [WalletHub](https://wallethub.com/edu/best-frequent-flyer-program/25943/#priya-raghubir) -- "Consumers benefit from rewards programs in multiple ways - to start with, they have the intrinsic benefit of 'miles' that they can exchange for tickets, hotel rooms, and increasingly products (including gift cards). Thus, this is another form of currency that they accrue. Additionally, they benefit by climbing up the rewards program hierarchy."

[Read more](https://wallethub.com/edu/best-frequent-flyer-program/25943/#priya-raghubir)