# Professor Priya Raghubir is interviewed about the controversy around Fridababy’s advertising campaign for its product, the Momwasher

1 Faculty News October 1, 2018 ![VoxEU logo ](/sites/default/files/styles/246w/public/assets/images/con_030499.jpg?itok=Qjpc4sQk)>

Excerpt from [Vox](https://www.vox.com/the-goods/2018/10/1/17924706/momwasher-fridababy-peribottle-vagina-advertising-taboo) -- "'My first thought was, "Seriously? In this day and age? A person cannot say vagina without it being a bad word?" I thought we’d gotten over that with the Vagina Monologues, but we clearly haven’t,' Priya Raghubir, a professor of marketing at the NYU Stern School of Business, says of the Momwasher controversy."

[Read more](https://www.vox.com/the-goods/2018/10/1/17924706/momwasher-fridababy-peribottle-vagina-advertising-taboo)