# Professor Priya Raghubir is quoted in a feature story on how media brands capitalize on the Super Bowl

1 Faculty News January 30, 2019 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/tv-video/throw-a-party-buy-a-spot-heres-how-media-orgs-take-advantage-of-the-super-bowl/) -- "'As audiences become more and more scattered with the proliferation of media (social and traditional), the Super Bowl remains one of the few occasions that garners over 100 \[million\] eyeballs,' Raghubir said."

[Read more](https://www.adweek.com/tv-video/throw-a-party-buy-a-spot-heres-how-media-orgs-take-advantage-of-the-super-bowl/)