# Professor Priya Raghubir is quoted in a story examining why some consumers are purchasing airline tickets amid travel advisories and border closures

1 Faculty News April 16, 2020 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2020/04/16/travel/coronavirus-booking-travel-risks.html) -- “'The comparison of real prices today versus reference prices that consumers have in their memories — ones they may even be unaware that they hold — is leading to this kind of purchase behavior,' said [Priya Raghubir](https://www.stern.nyu.edu/faculty/bio/priya-raghubir), a New York University Stern School of Business professor who studies consumer psychology and spending."

[Read More](https://www.nytimes.com/2020/04/16/travel/coronavirus-booking-travel-risks.html)