# Professor Robert Salomon discusses Starbucks' expansion strategy in China

1 Faculty News November 8, 2018 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from the [CNN](https://www.cnn.com/2018/11/07/business/starbucks-growth-strategy/index.html)-- "The decision to step back from those markets in Western Europe may have been driven by how competitive the market is there, said Robert Salomon, a professor of international management at NYU's Stern business school. 'It's very difficult for them to enter with a proposition to say "Hey, we're the espresso coffee company,"' he noted. But in China, Starbucks can set itself up as a coffee destination."

[Read more](https://www.cnn.com/2018/11/07/business/starbucks-growth-strategy/index.html)