# Professor Robert Seamans is quoted in a story on how small co-ops are delivering broadband access to rural areas

1 Faculty News November 20, 2018 ![WIRED logo](/sites/default/files/styles/246w/public/assets/images/con_032348.jpg?itok=Wszefc-R)>

Excerpt from [WIRED](https://www.wired.com/story/rural-america-diy-internet-spirit-reboot/)-- "Even little efforts could effectively spook incumbents into reform. The academic Rob Seamans has found that 'the threat of entry is enough.' When a farmers’ co-op plans to roll out broadband, the big companies suddenly decide it’s time to upgrade."

[Read more](https://www.wired.com/story/rural-america-diy-internet-spirit-reboot/)