# Professor Russell Winer discusses the backlash against Starbucks' red cups

1 Faculty News November 12, 2015 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2015/11/13/nytnow/everyone-is-upset-or-not-upset-about-christmas-ads-already.html?_r=0) -- "'I think it’s just become wildly overblown because everything gets wildly overblown today,' [Professor Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer) said. 'The total amount of attention that Starbucks gets and the reaction to it is something that could, in fact, work in their favor.'"

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