# Professor Russell Winer discusses the competitive landscape among consumer packaged goods brands

1 Faculty News February 20, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2018/02/20/news/companies/household-goods-products/index.html) -- "[Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), a marketing professor at NYU's Stern School of Business, said low-cost competitors aren't going away anytime soon, but established companies have a key ingredient new ones lack: brand power."

[Read more](http://money.cnn.com/2018/02/20/news/companies/household-goods-products/index.html)