# Professor Russell Winer discusses how brick-and-mortar retailers are attracting customers this holiday season

1 Faculty News November 20, 2017 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2017/11/20/news/retailers-holiday-promotions-stunts/index.html) -- "'You just have to feel like you're getting added value from being in the store,' said [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), a marketing professor at NYU's Stern School of Business. Otherwise, you may as well hunt for deals on Amazon."

[Read more](http://money.cnn.com/2017/11/20/news/retailers-holiday-promotions-stunts/index.html)