# Professor Russell Winer discusses the impact of politics on this year's Super Bowl ads

1 Faculty News February 2, 2017 ![Los Angeles Times logo](/sites/default/files/styles/246w/public/assets/images/con_032838.jpg?itok=d4eVwIbD)>

Excerpt from the [Los Angeles Times](http://www.latimes.com/business/hollywood/la-fi-ct-super-bowl-ads-20170130-story.html) -- "'The country is so split politically right now,' said [Russell S. Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), a marketing professor at New York University. 'Marketers are spending at least $5 million just to be in the Super Bowl — and they don’t want their messages to alienate anyone.' ... 'Comedy is a good way to cut across the political spectrum,' Winer said."

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