# Professor Russell Winer explains why Taco Bell is marketing to a young demographic

1 Faculty News February 9, 2016 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/innovations/wp/2016/02/09/how-taco-bell-tricks-americas-youth-into-loving-its-tacos/) -- "'Their target audience is narrower than Burger King or McDonalds. In today’s market you have to do that,' said [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), a marketing professor at New York University’s Stern School of Business. 'Tastes are varied across market segments, you have to think about reaching a narrow audience that will be turned on to your brand.'"

[Read more](https://www.washingtonpost.com/news/innovations/wp/2016/02/09/how-taco-bell-tricks-americas-youth-into-loving-its-tacos/)