# Professor Russell Winer is interviewed about how the NRA uses its TV network to garner support

1 Faculty News May 3, 2018 ![Dallas News logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/dallasnews192x144.jpg?itok=fKDrigHr)>

Excerpt from [Dallas News](https://www.dallasnews.com/news/guns/2018/05/03/inside-nra-tv-gun-group-spreads-alarm-keeps-lawmakers-line) -- "There are two persistent themes repeated on NRA TV that are classic marketing tactics — fear and patriotism, [Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer) said. Those are powerful signals to people who are already disposed to watching NRA TV. 'Obviously, not everybody feels, even among gun owners, that if you take away, say, AR-15s, there's going to be a slippery slope to killing the Second Amendment,' Winer said. 'But if you hammer it home relentlessly, you might have an impact on that group.'"

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