# Professor Russell Winer offers advice for identifying authentic online beauty reviews as fake product reviews continue to rise

1 Faculty News November 23, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_040923.jpg?itok=dON1fQMw)>

Excerpt from the [Glamour](https://www.glamour.com/story/fake-online-beauty-reviews)-- "'Trust and authenticity are keys to buyers today, particularly millennials,' says Russell Winer, Ph.D., a professor and the deputy chair of the marketing department at NYU Stern School of Business. 'If that is destroyed, a company can be seriously hurt.'"

[Read more](https://www.glamour.com/story/fake-online-beauty-reviews)