# Professor Russell Winer is quoted in a feature story about marketing around the Chinese New Year

1 Faculty News February 16, 2018 ![China Daily logo](/sites/default/files/styles/246w/public/assets/images/con_030721.jpg?itok=tg2Q-bhu)>

Excerpt from [China Daily](http://www.chinadaily.com.cn/a/201802/16/WS5a86f0f3a3106e7dcc13cdeb.html) -- "'Many Chinese consumers have a lot of disposable income and during the New Year there are a lot of parties involving family and friends. It’s not surprising that companies would be interested in trying to get people to buy during a season when they are predisposed to buy,' [Russell Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer), professor at the Stern School of Business at New York University, said in an interview."

[Read more](http://www.chinadaily.com.cn/a/201802/16/WS5a86f0f3a3106e7dcc13cdeb.html)