# Professor Russell Winer's research on consumer psychology is highlighted

1 Faculty News October 29, 2017 ![The Conversation logo](/sites/default/files/styles/246w/public/assets/images/theconversation.jpg?itok=atgNGQAR)>

Excerpt from [The Conversation](http://theconversation.com/what-trick-or-treating-tells-us-about-human-nature-86513) -- "Itamar Simonson and [Russell S. Winer](http://www.stern.nyu.edu/faculty/bio/russell-winer) found that when people plan their lunches for the upcoming week, they tended to buy a diverse assortment of meats and yogurt. But when they bought lunch one day at a time, they often ended up eating the same turkey sandwich and strawberry yogurt every day."

[Read more](http://theconversation.com/what-trick-or-treating-tells-us-about-human-nature-86513)