# Professor Samuel Craig discusses the temporary outage of HBO Now during an episode of "Game of Thrones"

1 Faculty News June 20, 2016 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/2016/06/20/world/game-groans-hbo-why-streaming-still-fails) -- "'There's a big social element to it,' said [Sam Craig](http://www.stern.nyu.edu/faculty/bio/c-samuel-craig), a professor of marketing at the NYU Stern School of Business. 'You want to see it, because you've got friends that watch it, and you want to be able to talk about it. You want to be in the know.'"

[Read more](http://www.marketplace.org/2016/06/20/world/game-groans-hbo-why-streaming-still-fails)