# Professor Scott Galloway on Amazon's business model

1 Faculty News July 16, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/jeremybogaisky/2015/07/16/past-prime-the-great-disruptor-amazon-is-in-danger-of-being-disrupted/) -- "'Amazon cannot survive as a pure-play retailer,' said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), founder of L2 Research and a professor at the NYU Stern School of Business, at the January DLD15 conference. 'Stores are the new black in the world of ecommerce. We have discovered these incredibly robust, flexible warehouses called stores.'"

[Read more](http://www.forbes.com/sites/jeremybogaisky/2015/07/16/past-prime-the-great-disruptor-amazon-is-in-danger-of-being-disrupted/)