# Professor Scott Galloway argues that social media ads don't often lead to an instant purchase

1 Faculty News January 21, 2016 ![The Gobe and Mail logo](/sites/default/files/styles/246w/public/assets/images/con_030719.jpg?itok=syM8EjNA)>

Excerpt from [The Globe and Mail](http://www.theglobeandmail.com/report-on-business/small-business/startups/toronto-startup-helps-youtube-and-instagram-stars-make-money/article27921680/) -- "'Every media company in the world has visions of a buy button but it hasn’t worked,' [Mr. Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway) says. 'It’s a consumer behaviour thing, when I’m drinking coffee and reading the paper in the morning, I’m not in a buying frame of mind.'"

[Read more](http://www.theglobeandmail.com/report-on-business/small-business/startups/toronto-startup-helps-youtube-and-instagram-stars-make-money/article27921680/)