# Professor Scott Galloway comments on Apple's new iPhone X

1 Faculty News September 12, 2017 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](https://www.cnbc.com/video/2017/09/12/iphone-is-the-new-luxury-item-the-ultimate-expression-of-wealth-scott-galloway.html?play=1) -- "...their ability to do what American Express did with the black card and cement its position as the premier product with the iPhone X, I think it's just going to be interesting to see how cool and sexy and aspirational it is as they move towards quadruple digits for a phone and trying to cement their position as the luxury brand in tech."

[Read more](https://www.cnbc.com/video/2017/09/12/iphone-is-the-new-luxury-item-the-ultimate-expression-of-wealth-scott-galloway.html?play=1)