# Professor Scott Galloway comments on Budweiser renaming its beer "America"

1 Faculty News May 10, 2016 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://next.ft.com/content/73e4a99a-16dd-11e6-9d98-00386a18e39d#axzz48Lx9lSh7) -- "'This is a bold move. It’s a bit like if Apple changed its name to "innovation", because one of the core associations of (Budweiser) is already America,' said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), a professor at New York University. 'It could be a stroke of genius, but I think it’s a risky change … to what is arguably one of the world’s greatest brands.'"

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