# Professor Scott Galloway demonstrates how social media is influencing the fashion industry

1 Faculty News February 5, 2016 ![BBC News logo](/sites/default/files/styles/246w/public/assets/images/con_030504.jpg?itok=xD3gBRnr)>

Excerpt from [BBC](http://www.bbc.com/news/business-35483480) -- "Kendall Jenner, who shot to fame thanks to the Keeping Up with the Kardashians reality TV show, has been dubbed the 'ultimate Instagirl' for her huge social media fan base: 48 million followers on Instagram and 15.3 million on Twitter. It was probably this status as the most-followed model on Instagram, as much as her looks or talent, that scored her the top job as the face of cosmetics giant Estee Lauder, says [Mr Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway). 'You're seeing a reshaping of an industry,' he argues. 'My friends don't forward me a picture of a really great air conditioner, but forwarding fashion is fun and interesting.'"

[Read more](http://www.bbc.com/news/business-35483480)