# Professor Scott Galloway discusses Amazon's first brick-and-mortar bookstore

1 Faculty News February 4, 2016 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/business/wp/2016/02/04/amazon-bookstores-where-they-might-go-and-what-their-real-end-game-might-be/) -- "'This is recognition that the future of retail — of which they could likely be the most dominant force — is multichannel,' said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), a professor who teaches marketing and branding at New York University."

[Read more](https://www.washingtonpost.com/news/business/wp/2016/02/04/amazon-bookstores-where-they-might-go-and-what-their-real-end-game-might-be/)