# Professor Scott Galloway discusses the decline in traditional advertising by consumer brands

1 Faculty News August 25, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/4ead1bee-8978-11e7-bf50-e1c239b45787) -- "'There is one thing in common among the largest advertisers in the world: they’re all losing \[market\]share,' says [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), professor of marketing at New York University’s Stern School of Business."

[Read more](https://www.ft.com/content/4ead1bee-8978-11e7-bf50-e1c239b45787)