# Professor Scott Galloway discusses Facebook's potential fines by the FTC

1 Faculty News April 25, 2019 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2019/04/25/opinion/facebook-fine.html) -- "[Scott Galloway](https://www.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at N.Y.U. and my co-host on the podcast Pivot, calls it the 'algebra of deterrence,' by which he means a price and a punishment that makes certain you will not do a bad thing again. Five billion dollars is not that price. 'Put another zero on it and then we can start talking,' said Mr. Galloway this week."

[Read more](https://www.nytimes.com/2019/04/25/opinion/facebook-fine.html)