# Professor Scott Galloway discusses the future of digital commerce, retail and branding

1 Faculty News June 5, 2015 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg_0.jpg?itok=qy2YlnxP)>

Excerpt from [Bloomberg](http://media.bloomberg.com/bb/avfile/Masters_in_Business/vM2uRJX2CfTc.mp3) -- "In the world of ecommerce, I believe that pure-play ecommerce has no future, that almost every pure-play ecommerce is either going to open stores or go out of business. ... Effectively, the consumer always gets what she wants. Effectively, there's three doors here. There's a great ecommerce site, that just has an ecommerce offering. There's a great retail concept with just bricks and mortar and maybe a weak ecommerce site, and then there's door number three: a Sephora, a Williams-Sonoma or Macy's that have great stores, great ecommerce and use digital as the connective tissue... and the consumer wants door number three. I think the future looks more like Macy's and Williams-Sonoma than it looks like Amazon or Net-a-Porter or Gilt."

[Listen here](http://media.bloomberg.com/bb/avfile/Masters_in_Business/vM2uRJX2CfTc.mp3)

Additional coverage appeared on [Bloomberg View](http://www.bloombergview.com/articles/2015-06-08/barry-ritholtz-s-masters-in-business-scott-galloway-interview) and [Business Insider Australia](http://www.businessinsider.com.au/scott-galloway-on-millennials-2015-6).