# Professor Scott Galloway discusses the proprietary product challenges that Casper faces ahead of its proposed IPO

1 Faculty News January 27, 2020 ![New York Post logo](/sites/default/files/styles/246w/public/assets/images/con_031743.jpg?itok=0h5FlsRq)>

Excerpt from [The New York Post](https://nypost.com/2020/01/27/casper-sleep-ipo-slipping-over-fact-it-doesnt-make-its-own-mattresses/) -- “'The most successful specialty retailers have proprietary product or can create a voice by bringing together groups of products,' NYU Marketing Professor [Scott Galloway](https://www.stern.nyu.edu/faculty/bio/scott-galloway) told The Post. 'Casper has neither.'”

[Read More](https://nypost.com/2020/01/27/casper-sleep-ipo-slipping-over-fact-it-doesnt-make-its-own-mattresses/)