# Professor Scott Galloway discusses Snapchat's future

1 Faculty News March 1, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/kathleenchaykowski/2017/03/01/snapchats-big-weakness-the-olds/#5be31cc1230b) -- "'The cool kid premium eventually goes away,' said [Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), who is also cofounder of research firm L2. 'Instagram played that role two years ago. Facebook played that role four years ago. You can only be the new kid on the block for so long, and then it becomes ROI.'"

[Read more](https://www.forbes.com/sites/kathleenchaykowski/2017/03/01/snapchats-big-weakness-the-olds/#5be31cc1230b)