# Professor Scott Galloway discusses the Trump brand

1 Faculty News November 9, 2016 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/wonk/wp/2016/11/09/trumps-conflicts-of-interest-are-without-precedent-in-american-presidential-history/) -- "'He’s built this enormously resonant brand with what I’ll affectionately call angry white males. It’s not only a big market, but it appears to be growing,' said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), a professor of marketing who teaches brand strategy at New York University, on Tuesday. 'But his current product offering caters to affluent, fortunate and relatively happy people. And as a general rule, the affluent are mildly horrified by the current trajectory of the Trump brand.'"

[Read more](https://www.washingtonpost.com/news/wonk/wp/2016/11/09/trumps-conflicts-of-interest-are-without-precedent-in-american-presidential-history/)