# Professor Scott Galloway examines the effect of scandal on FIFA television sponsors

1 Faculty News December 21, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/2015/12/21/world/it-game-over-fifa-sponsors) -- "[Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), professor of marketing at NYU, said one reason those companies are still on board is that live sporting events are one of the few current television experiences that maintain a captive audience. 'In a digital age, it’s very hard to find scale,' he said. 'The temptation to get in front of a billion eyeballs is just too great.'"

[Read more](http://www.marketplace.org/2015/12/21/world/it-game-over-fifa-sponsors)