# Professor Scott Galloway explains Facebook's monetization strategy

1 Faculty News July 26, 2018 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](https://www.cnbc.com/video/2018/07/26/facebook-monetizing-users-says-brand-expert.html) -- "...It's a supernova business model and I don't see it slowing down. And by the way, I am not a fan of Facebook. I think this was punishment for a series of half-measures and weak leadership about some of the very real issues they faced and the market had some pent up fury that they unleashed last night on Facebook."

[Watch the video](https://www.cnbc.com/video/2018/07/26/facebook-monetizing-users-says-brand-expert.html)