# Professor Scott Galloway explains the value of Nike's popularity among teenagers

1 Faculty News September 26, 2015 ![TIME logo](/sites/default/files/styles/246w/public/assets/images/uat_025660.jpg?itok=PFxttUnQ)>

Excerpt from [TIME](http://time.com/4050096/nike-stock-price/) -- "In a talk earlier this year, [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway) of research firm L2 explained why this is such a big deal for Nike. 'There is a tectonic shift taking place in apparel, the second-largest consumer category in the world. Essentially, people are moving from denim to sweatpants,' he said. 'It sounds minor but it’s a huge trend in a gigantic industry.'"

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