# Professor Scott Galloway explains why ecommerce start-up Jet.com is a competitor to Amazon

1 Faculty News October 23, 2015 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](http://qz.com/530901/inside-the-startup-thats-taking-on-amazon-while-swearing-its-not/) -- "The thing \[Jet.com\] has going against it is simple: Amazon. What are they doing that Amazon can't replicate if and when this becomes a competitive threat to the Seattle-based behemoth?"

[Watch the video](http://qz.com/530901/inside-the-startup-thats-taking-on-amazon-while-swearing-its-not/)