# Professor Scott Galloway explains why the educational market is important to Apple

1 Faculty News March 27, 2018 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](https://www.wsj.com/articles/apple-updates-ipad-with-stylus-support-1522167400) -- "'The moment you get someone on your ecosystem, and they become fluent in your operating system, the switching costs become very real,' Mr. [Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway) said. A lot of consumers start on Apple’s or Google’s operating system and never switch, 'so it’s logical to lock them in early,' he said."

[Read more](https://www.wsj.com/articles/apple-updates-ipad-with-stylus-support-1522167400)