# Professor Scott Galloway explains why he supports Bonobos' expansion strategy

Faculty News

— October 6, 2015

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Excerpt from [Business Insider](http://www.businessinsider.com/how-bonobos-is-maturing-into-a-major-brand-2015-8) -- "[Professor [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway)'s] research has shown that customers want a multi-channel experience, and that Bonobos is smart to expand its physical presence. 'I don't believe any pure-play e-commerce firm will survive,' he said."

[Read more](http://www.businessinsider.com/how-bonobos-is-maturing-into-a-major-brand-2015-8)