# Professor Scott Galloway explains why he supports Bonobos' expansion strategy

1 Faculty News October 6, 2015 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](http://www.businessinsider.com/how-bonobos-is-maturing-into-a-major-brand-2015-8) -- "\[Professor [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway)'s\] research has shown that customers want a multi-channel experience, and that Bonobos is smart to expand its physical presence. 'I don't believe any pure-play e-commerce firm will survive,' he said."

[Read more](http://www.businessinsider.com/how-bonobos-is-maturing-into-a-major-brand-2015-8)